1. Introduction
This Privacy Policy ("Policy") describes how Akradé ("Akradé," "we," "us," or "our") collects, uses, discloses, and protects personal information when you access or use akrade.com (the "Site"). By using the Site, you acknowledge that you have read and understood this Policy.
2. Information We Collect
We may collect the following categories of information:
2.1 Automatically Collected Information
- Analytics Data (Google Analytics 4): Page views, session duration, device identifiers, browser type, operating system, referral URLs, geographic region (non-precise), and interaction metrics.
- Behavioral Tracking (Microsoft Clarity): Click patterns, scroll behavior, heatmaps, interaction zones, and anonymized session replays. Sensitive fields are automatically masked by Clarity.
- Log Information: IP address (which may be anonymized depending on jurisdiction), timestamps, error logs, and other diagnostic data.
2.2 Voluntarily Provided Information
If you contact us directly, we may collect your name, email address, and any information you choose to provide.
3. How We Use Information
We use collected information for the following purposes:
- To maintain, improve, and optimize the Site;
- To analyze usage trends and user interactions;
- To enhance design, content, and technical performance;
- To ensure security, fraud prevention, and technical integrity;
- To comply with applicable legal obligations;
- To respond to inquiries or requests submitted through the Site.
3.1 Microsoft Clarity and Microsoft Advertising
We partner with Microsoft Clarity and Microsoft Advertising to capture how you use and interact with our website through behavioral metrics, heatmaps, and session replay technologies. These tools help us improve the performance, usability, and effectiveness of our products and services.
Website usage data is captured through first-party and third-party cookies and other tracking technologies. This information allows us to:
- Understand feature popularity and engagement patterns;
- Evaluate user interaction flows and optimize site design;
- Detect fraud, security vulnerabilities, or harmful activity;
- Support advertising and marketing activities;
- Improve our products, services, and operational decision-making.
For more information about how Microsoft collects and uses data, visit the Microsoft Privacy Statement.
4. Third-Party Services
The Site integrates analytic and behavioral tracking platforms—including Google Analytics 4 and Microsoft Clarity—which may act as independent controllers or processors under their respective policies. These third parties may collect and process information in accordance with their own privacy practices.
5. Data Protection and Security
We implement reasonable administrative, technical, and physical safeguards to protect personal information from unauthorized access, misuse, alteration, or disclosure. However, no method of Internet transmission is entirely secure, and we cannot guarantee absolute security.
6. Data Retention
We retain personal information only for as long as necessary to fulfill the purposes described in this Policy or as required under applicable laws.
7. Your Rights and Choices
Depending on your jurisdiction, you may have certain rights regarding your personal information, including the right to:
- Access information we hold about you;
- Request correction or deletion;
- Restrict or object to processing;
- Opt out of analytics or tracking technologies using browser settings or Google's opt-out tools.
8. International Data Consideration
If you access the Site from outside the United States, your information may be transferred to, stored in, or processed within jurisdictions that may have different data protection standards from your home country.
9. Updates to This Policy
We may modify this Policy at our discretion. Updates will be posted on this page with a revised "Last Updated" date. Continued use of the Site constitutes acceptance of updated terms.
10. Contact Information
For privacy-related inquiries, contact: legal@akrade.com.